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Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands, we found that chat is typically used to influence purchases and provide customer service. Join us as we discuss how chat is used to influence purchases and what this digital experience may look like in the future.
Key takeaways:
Target audience level: beginner and intermediate
Vendors mentioned: Apple, Facebook, and Google.
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Pilot and deepen your understanding of where conversations fit in the digital experience portfolio mix to offer consumers convenience.
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