ON-DEMAND Webinar

The Top Technologies Driving The Mobile Mind Shift

Original Broadcast Date:Oct 19th, 2015
DB
Dan BielerPrincipal Analyst
Email
LinkedIn
X (formerly Twitter)

Log in to watch this webinar

Client log in

Welcome back. Log in to your account to continue.


Become a client

Become a client today for these benefits:

  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.


Purchase this webinar

This webinar is available for purchase ($300).

Description

CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This Webinar highlights the most important technologies that will enable the mobile mind shift over the coming three to five years: mobile broadband, multiplatform application development, sensors, near-field communication, data management, geolocation, speech recognition, mobile wallets, and mobile device batteries.

These technologies are not necessarily on the cutting edge; they're significant because of the ways leading businesses are beginning to deploy them in combination. When combined, these mobile technologies will significantly change how organizations engage with users and enhance their experiences. CIOs can no longer afford to look at these mobile technologies as silos or nice-to-haves — they need to make mobility a cornerstone of their business technology (BT) agenda.

Agenda:

  • Multiplatform Application Development Tools Will Frame The User Experience
  • Sensors Will Drive More Contextual Experiences
  • NFC Tags Will Enrich Customer Services
  • Data Management Platforms Will Drive Better Customer Insights
  • Location Pinpointing Will Help Target Customer Offerings
  • Speech Recognition Will Enable New Forms Of Engagement
  • Mobile Wallets Will Move Beyond Payment Offerings
  • Batteries Will Extend The Lives Of Mobile Moments

Key takeaways:

  • There's no single revolutionary mobile technology.
  • Mobile has moved well beyond smartphones and tablets.
  • CIOs need to focus on mobile technologies that provide great user experiences.

Vendors mentioned: AirWatch, Cisco Systems, Continental, Deutsche Telekom, Engie (formerly GDF Suez), Ericsson, Finvia Group, Fujitsu, Good Technology, Huawei Technologies, Masergy Communications, MobileIron, Nokia, PwC, Samsung, Siemens, Sigfox, Symantec, Telefónica, Turkish Petroleum, Verizon Wireless, Wallem Group, Wi-Fi Alliance, Wipro, and ZOS Communications

Technical information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.