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The 2020s will be defined by extraordinary political and social instability, environmental pressures, health crises, and other systemic risks. Consumers want the organizations they deal with to have their best interests at heart as well as a clear set of values that they put before profits. Trusted organizations will build unbreakable bonds with customers; attract the best, most dedicated talent; and create inimitable engagement models with partners and emerging technologies — all while minimizing risk. In this webinar, join Forrester analysts Anjali Lai, Enza Iannopollo, Alyson Clarke, Mike Proulx, and Stephanie Balaouras as we discuss the opportunities and risks with trust and take live questions.
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This report makes the concept of trust concrete, reveals how you can increase (or diminish) it, and recommends ways to build trust for everyone you serve: customers, employees, and partners.
Customer success (CS) is a vital business capability that can develop out of several existing functions, including support, sales, or marketing. As a company grows, CS sprawl can increase, making it difficult to consolidate resources under dedicated leadership with the technology and processes designed to achieve agreed-upon outcomes. Maturing CS requires moving away from its dependence on human labor toward digital-led ways to engage and guide customers toward the outcomes they want and the value they deserve.In this webinar, Forrester vice president and principal analyst Laura Ramos shows customer engagement leaders how to use Forrester’s Total Economic Impact™ (TEI) methodology to build a business case for combining distributed, nondedicated resources into a formally chartered CS function with the processes, responsibility, and technology to support any enterprise-scale business. We explore the TEI of three key digital-led investments — a customer-centered digital experience, integration of learning content or technology, and a community-based advocacy program — and what returns you can expect from each.Key takeaways: Learn why now is the time to scale CS using digital-first approaches.Understand four popular, practical ways to extend CS impact by digitalizing postsale experiences.Connect the Total Economic Impact™ (TEI) methodology to smart CS investment.Explore how to build your business case around increasing CS ROI.Target audience level: beginner and intermediate
B2B events play a dominant role in B2B marketing activity, with events spend consistently among the largest budget line items in Forrester surveys. Moreover, with 49% of CMOs believing that events are now more important than they were pre-pandemic, this trend will continue. However, the environment in which teams plan and execute their events has transformed. This webinar shares findings from Forrester’s Q1 2024 State Of B2B Events Survey and highlights areas for leaders to think about as they build a future fit event strategy.Key takeaways: Explore key findings from Forrester’s Q1 2024 State Of B2B Events Survey.Understand what the new omnichannel event mix looks like.Learn how leaders are thinking about the future of their events and their top focus areas.Target audience level: all levels
With a high-performance IT strategy, you’ll tailor your capabilities — technologies, skills, and practices — to continuously improve business outcomes with technology. To start your journey to high-performance IT, assess your business needs, your technology's current styles, and your ability to execute. Use these assessments to identify gaps in your execution and technology capabilities and to plot your investment strategy. Use assessments for annual planning, to respond to a sudden business shift, or to address the needs of a specific business initiative.Key takeaways: Learn how to assess your high-performance IT readiness.Learn how best to identify a dominant business need and the best IT style to achieve it.Discover how, empowered by this analysis, you are ready to pivot your investment budget to the capabilities and operating model that will drive the greatest business impact.Target audience level: intermediate
The 2024 edition of our annual top security recommendations advises security leaders to tackle changes in tech, the threat landscape, and potential consequences facing the organization and themselves by acting quickly and marshalling the necessary resources and allies to ensure business growth in 2024. Join us in this webinar to go over highlights from our 2024 recommendations and hear directly from the analysts making these calls.Key takeaways:Learn the most important recommendations for your security strategy in 2024 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including generative AI, privacy and data protection, OT/ICS security, fraud mitigation, and security leadership in the coming year.Target audience level: intermediate
Confused about secure access service edge (SASE), Zero Trust edge (ZTE), and security service edge (SSE)? The two most popular analysts of the modern era break down the differences, help you choose a vendor, and finally unite networking and security!Key takeaways:Understand the differences between SASE, ZTE, and SSE.Learn how to choose the architecture and vendor that is right for your organization.Target audience level: intermediateVendors: Broadcom, Cisco Systems, Cloudflare, Forcepoint, Fortinet, iBoss, Lookout, Netskope, Microsoft, Palo Alto Networks, Skyhigh Security, Zscaler
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
