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There's No Personalization Without Understanding Your Content

March 17, 2020

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Please note that this call was originally scheduled for March 11, 2020.


Customers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands don’t have the same depth of understanding about their content, they can’t effectively deliver valuable and relevant experiences to their customers. Following this presentation, you will understand how to better marry customer and content intelligence to create more personalization-ready content.

Key takeaways:

  • Learn why understanding your content is key to creating more personalized experiences.
  • Recognize how content understanding goes beyond simple descriptions.
  • Employ a 360-degree view of your content to complement your holistic understanding of your customers.

Target audience level: intermediate

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