Save or Share this Report

For eBusiness & Channel Strategy Professionals

WEBINAR: There's No Personalization Without Understanding Your Content

Tuesday, March 17, 2020, 1:00 PM-1:40 PM Eastern time

Primary author headshot

Please note that this call was originally scheduled for March 11, 2020.

Description

Customers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands don’t have the same depth of understanding about their content, they can’t effectively deliver valuable and relevant experiences to their customers. Following this presentation, you will understand how to better marry customer and content intelligence to create more personalization-ready content.

Key takeaways:

  • Learn why understanding your content is key to creating more personalized experiences.
  • Recognize how content understanding goes beyond simple descriptions.
  • Employ a 360-degree view of your content to complement your holistic understanding of your customers.


Target audience level: intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.