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Big data is not just a buzzword, and data scientists are real. Just ask the many firms that are using both to radically go deep on customer insights, make predictive operational decisions, and transform experiences to make customers feel like kings. Forrester Principal Analyst Mike Gualtieri discusses four key trends that are shaping big data and data science in enterprises today.
Agenda:
Vendors mentioned: Alteryx, Cloudera, EMC, Google, IBM, Intel, KXEN, Revolution Analytics, SAP, SAS, and Tibco Software.
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Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right tools and technologies, given the increasing challenge
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing management; sales; and customer experience. Companies have
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