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Description
In Q3 2024, the US economy continues to grow, fueled by consumer spending. Macroeconomic indicators are strong, and the economy continues to avert a slowdown. Yet despite the abundance of good news, consumer sentiment is at a record low, driven primarily by a widening gap in confidence between more affluent and less affluent consumers. This webinar helps marketers and strategists disentangle the complex economic environment to craft a growth strategy that addresses pricing, affordability, and value.
Key takeaways:
- Learn how macroeconomic trends affect consumer behavior and spending.
- Understand that there is no monolithic American consumer, but more complex customer segments.
- Get ideas for crafting brand and growth strategies for your customer segments.
Target audience level: all levels
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