US Retail E-Commerce Trends, 2024

Mobility is changing across all three categories of personal transportation (e.g., cars, scooters), public transportation (e.g., buses, trains), and the movement of goods (e.g., trucks, ships, planes, drones). Electrification and increasing levels of autonomy may grab the headlines, but there’s more to the shift than that. Join this webinar to hear about the future of mobility and to understand its implications for your business.Key takeaways:Understand the impact of vehicles that are increasingly connected, autonomous, shared, and electric.Explore the implications for transport infrastructure and the very different challenges facing urban and rural mobility.Learn about the three innovation horizons shaping the future of mobility, from short-term innovations to longer-term rethinking of entire business models.Target audience level: all levels

Paul Miller

 

In Q3 2024, the US economy continues to grow, fueled by consumer spending. Macroeconomic indicators are strong, and the economy continues to avert a slowdown. Yet despite the abundance of good news, consumer sentiment is at a record low, driven primarily by a widening gap in confidence between more affluent and less affluent consumers. This webinar helps marketers and strategists disentangle the complex economic environment to craft a growth strategy that addresses pricing, affordability, and value.Key takeaways: Learn how macroeconomic trends affect consumer behavior and spending.Understand that there is no monolithic American consumer, but more complex customer segments.Get ideas for crafting brand and growth strategies for your customer segments.Target audience level: all levels

Dipanjan Chatterjee

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Jitender Miglani

 

Join senior analysts Nikhil Lai and Mo Allibhai for this timely webinar on the hottest channels in advertising. The analysts delve into master streaming TV, audio, out-of-home, mobile, and in-game advertising. They discuss the impacts of data deprecation on each channel, the optimal positioning of demand- and supply-side platforms, and explore the effects of generative AI (genAI). Key takeaways: Learn channel-specific best practices.Understand how advertising's fastest-growing channels will evolve.Target audience level: intermediate

Nikhil Lai

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Mo Allibhai

 

Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels

Aaron Katz

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Katie Linford

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Jay Pattisall

 

Join senior analysts Nikhil Lai and Mo Allibhai for strategies on advertising in the last quarter of 2024. In this webinar, they cover topics such as how to reach kids who are back in school with brand safe, full-funnel creative; tips on advertising during the election; and ways to capitalize on Black Friday and Cyber Monday.Key takeaways: Learn how to mitigate bad ads.Discover ways to develop more compelling creative.Learn how to prove advertising's yield.Target audience level: intermediate

Nikhil Lai

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Mo Allibhai

 

The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels

Paul Miller