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For eBusiness & Channel Strategy Professionals

WEBINAR: Understanding Responsive Design

Wednesday, October 17, 2012, 11:00 AM-12:00 PM Eastern time

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  • Presented by Peter Sheldon

Please note: This Webinar was originally scheduled for September 28.

Description

Maintaining optimized web experiences across desktops, laptops, notebooks, tablets, and smartphones is a major challenge for most eBusiness teams. Today many have outsourced the challenge to a mobile commerce vendor or interactive agency, but an emerging alternative that gets back to the basics of having "one Web" is on the horizon: responsive design. In this webinar, we look at the promise of supporting multiple web touchpoints from a single code base as well as the pitfalls that eBusiness professionals must consider when evaluating if a responsive site is right for their organization.

Agenda:

  • What Is Responsive Design? A Philosophy Or A Technology?
  • The Benefits Of Having A Single Code Base Across All Web Touchpoints
  • When And How To Get Started With Responsive Design
  • How To Put Together The Business Case For Going Responsive
  • The Costs And Potential Pitfalls Of Going Responsive
  • The Organizational And Staffing Implications Of Developing A Responsive Site
  • A Look At The Pioneers And Leading Responsive Site Case Studies In Retail, Media, And Financial Services

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