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Use Adaptive Intelligence To Power Next-Generation Customer Insights

June 30, 2020

  • Presented by James Staten,
  • Fatemeh Khatibloo

This call was previously scheduled for May 19, 2020 at 1pm ET.


Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption, though, customer-obsessed enterprises must evolve to a process we call adaptive intelligence — an outside-in data strategy to best understand customer needs and market conditions. In this session, we help you shift to this winning model.

Key takeaways:

  • Learn what adaptive intelligence is and why it far surpasses outdated models of static data sharing.
  • Understand how to deploy outside-in data strategies to enable marketing, product, and innovation advancements.
  • Learn what it takes to shift your company to an adaptive enterprise.

Target audience level: beginner and intermediate

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