Description

Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption, though, customer-obsessed enterprises must evolve to a process we call adaptive intelligence — an outside-in data strategy to best understand customer needs and market conditions. In this session, we help you shift to this winning model.

Key takeaways:

• Learn what adaptive intelligence is and why it far surpasses outdated models of static data sharing.
• Understand how to deploy outside-in data strategies to enable marketing, product, and innovation advancements.
• Learn what it takes to shift your company to an adaptive enterprise.

Target audience level: beginner and intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase