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Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption, though, customer-obsessed enterprises must evolve to a process we call adaptive intelligence — an outside-in data strategy to best understand customer needs and market conditions. In this session, we help you shift to this winning model.
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Target audience level: beginner and intermediate
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This webinar was originally scheduled for February 15, 2024Effective customer feedback management and customer experience (CX) measurement programs can help you understand your customers’ needs and determine whether your organization creates customer experiences that drive business results. Join us to discuss the results of latest voice-of-the-customer (VoC) and CX measurement survey.Key takeaways:Learn how CX leaders around the world are executing their feedback management and CX measurement programs.Learn what metrics CX leaders and their organizations rely on.See what technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
Are you prepared for the unexpected? In the world of business resilience, disaster recovery is a key strategic capability. In this webinar, we dive into key trends, challenges, and best practices from the latest disaster recovery practices survey. Join us to learn practical strategies to strengthen your organization's disaster recovery program.Key takeaways:Understand the importance of disaster recovery as a strategic capability rather than just a technical one.Learn what strategies and platforms disaster recovery leaders are using to measure and respond to disasters. Understand the importance of business impact analyses (BIAs), risk assessments, and regularly updating disaster recovery plans.Target audience level: all levels
Emily Pfeiffer, Forrester principal analyst, presents the state of the commerce search and product discovery market, including the results of the recent Forrester Wave of this market. With the help of Sucharita Kodali, VP and principal analyst, Emily takes your questions — live!Key takeaways: Learn the state of the newly-converged commerce search market.Know who the major players are and how they’re leveraging their recent acquisitions.Target audience level: all levels
In 2023, the top 35 global data breaches exposed about 1.5 billion records, and the top 35 global privacy abuses led to almost $2.6 billion in fines. What can security leaders learn from these incidents? Join several members of Forrester’s security and risk team for a deep dive into key trends and a robust discussion of lessons learned.Key takeaways: Discover key trends in the top data breaches and privacy abuses of 2023.Use lessons learned from these events to support proposed security initiatives with your executive team.Learn how to justify your team’s involvement in key partnerships and business initiatives and manage your own risk as a security leader.Target audience level: beginner
For too long, the B2B enablement community has struggled with identity, with our “why” and “what” undergoing seemingly constant analysis paralysis. It’s time to leverage our amazing evolution more effectively by proving how enablement actions and expertise inform business outcomes that matter — and by informing your best journey to success. Forrester VP and Principal Analyst Peter Ostrow reveals new research data showcasing how best-of-breed enablement leaders deliver measurable outcomes across the entire spectrum of hot topics for 2024: delivering measurable value, optimizing seller competence and content, and adapting to constant change.Key takeaways:Learn how to deliver measurable enablement value.Discover ways to optimize seller competence and content. Understand how to adapt to constant industry change.Target audience level: all levels
In the highly competitive world of commerce, retailers and brands must invest in commerce and tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. In this webinar, we reveal the full list of top commerce tech initiatives for 2024; who is doing them well; and why these areas are the keys to success in today’s dynamic retail market.Key takeaways:Uncover the results of Forrester’s 2023 survey on top retail tech.Understand what’s hot versus hype in 30 retail tech initiatives.Learn how to use insights from 95 retail and brand professionals to identify the top priorities for your company’s digital success.Target audience level: beginner