Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Use Agile Methodology To Embed Customer Obsession In Marketing

Tuesday, March 27, 2018, 1:00 PM-1:40 PM Eastern time

Primary author headshot

Description

The forces that drove Agile methodologies into developer communities have hit marketers just as hard. Marketers must respond to constantly changing requirements, cross-functional demands, high performance expectations, and most of all, climbing customer expectations — all benefits of a more formal approach to Agile methodologies in marketing. This webinar helps you understand how Agile methodologies apply to customer-obsessed marketing principles.

Key takeaways:

  • See why marketers are turning to the same principles as Agile software developers.
  • Learn typical benefits of Agile marketing.
  • Gain an understanding of Agile concepts and tools for marketing.
  • Discover how to apply Agile concepts to marketing and how to start in your own marketing teams.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and WebEx instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.