Description
The forces that drove Agile methodologies into developer communities have hit marketers just as hard. Marketers must respond to constantly changing requirements, cross-functional demands, high performance expectations, and most of all, climbing customer expectations — all benefits of a more formal approach to Agile methodologies in marketing. This webinar helps you understand how Agile methodologies apply to customer-obsessed marketing principles.
Key takeaways:
- See why marketers are turning to the same principles as Agile software developers.
- Learn typical benefits of Agile marketing.
- Gain an understanding of Agile concepts and tools for marketing.
- Discover how to apply Agile concepts to marketing and how to start in your own marketing teams.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the
Webinar FAQs
for answers to technical and other Webinar questions.