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Description
The forces that drove Agile methodologies into developer communities have hit marketers just as hard. Marketers must respond to constantly changing requirements, cross-functional demands, high performance expectations, and most of all, climbing customer expectations — all benefits of a more formal approach to Agile methodologies in marketing. This webinar helps you understand how Agile methodologies apply to customer-obsessed marketing principles.
Key takeaways:
- See why marketers are turning to the same principles as Agile software developers.
- Learn typical benefits of Agile marketing.
- Gain an understanding of Agile concepts and tools for marketing.
- Discover how to apply Agile concepts to marketing and how to start in your own marketing teams.
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