Description

The forces that drove Agile methodologies into developer communities have hit marketers just as hard. Marketers must respond to constantly changing requirements, cross-functional demands, high performance expectations, and most of all, climbing customer expectations — all benefits of a more formal approach to Agile methodologies in marketing. This webinar helps you understand how Agile methodologies apply to customer-obsessed marketing principles.

Key takeaways:

• See why marketers are turning to the same principles as Agile software developers.
• Learn typical benefits of Agile marketing.
• Gain an understanding of Agile concepts and tools for marketing.
• Discover how to apply Agile concepts to marketing and how to start in your own marketing teams.

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