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During this live, interactive panel with industry experts, we’ll discuss best practices for livestreaming and webcasting. What topics work best? What platforms and equipment do you need? We’ll cover it all from conceptualization to execution. Our panelists include:
Mike Delgado, Director of Social Media, Experian
Alicia Baumann, Sr. Webinar Producer, Procore Technologies
Ryan Sullivan, EVP Performance Marketing Services, Performics
Key takeaways:
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Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video livestreaming, brands can interact with their customers in real time, g
Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to
If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D) professionals must be prepared to deploy the technologies
Your B2B customers expect personalized interactions on their terms and timelines. Outdated marketing, sales, and postsale processes have failed to meet their changing expectations, resulting in poor experiences that make it harder to retain accounts and grow them further. Postsale teams, and customer success specifically, are uniquely positioned to engage customers and help them achieve meaningful results, but only if you elevate their role in transforming revenue processes that create more durable growth.Key takeaways: Learn why customers are the key to stable, long-term growth.Understand the role of postsale engagement teams in transforming revenue processes.Explore how top teams guide customers through four distinct postsale stages of the Opportunity Lifecycle framework.Target audience level: intermediate
Anyone who sells software or digital goods online and wants to grow through globalization will at least consider a third-party Merchant Of Record model. Merchant of Record (MOR) solutions have existed for decades, but the industry has made headlines recently with some notable departures: Digital River, a former heavyweight in the market, is closing up shop, and a relative newcomer in the category, Lemon Squeezy, was acquired by payments heavyweight Stripe, which, per its founder, will “scale Merchant Of Record selling in a big way.”In this webinar, Forrester analyst Lily Varon is joined by a panel of CEOs from three major players in the MOR solution space: David Nachman, CEO of FastSpring; Jimmy Fitzgerald, CEO of Paddle; and Wendi Sturgis, Board Advisor and Former CEO of Cleverbridge. Key takeaways: Understand what is really going on with the Merchant Of Record market right now.Learn how to avoid common pitfalls of MOR selling.Discover the best ways for digital leaders to prepare for the future of MOR selling.Target audience level: all levels
The increasing prevalence of deepfakes in digital, online interactions has become a serious problem. They can wreak havoc on organizations by causing fraud losses, compliance issues, and reputational damage. But while deepfakes are getting harder to detect, there’s hope for organizations to manage and defeat them. Join Forrester for this webinar discussing protecting your organization from deepfakes and find out what works —and what doesn’t.Key takeaways: Discover why deepfakes are problematic in digital business.Understand why deepfakes are hard to fight.Learn how your organization can get started.Discover what vendors are doing.Target audience level: beginner and intermediate