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Description
Firms have advanced rapidly in democratizing data and getting a full view of the customer. But there’s a big problem: These advances are not turning into parallel growth in taking more actions that improve customer experience and business outcomes. Insights professionals must play a key role in bridging that gap, and storytelling is the essential tool.
Key takeaways
- Despite continuous investment in data, technology, and people, data-driven insights are not driving enough decisions and actions.
- Discover how to make insights storytelling part of your work.
- Learn the key principles of effective insights stories.
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