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For Customer Experience Professionals

WEBINAR: User Experience Fundamentals, Part 4: Co-Creation

February 22, 2017

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This webinar's end time has changed to 11:50 am.

Description

This is Part 4 of a 6 Part Series.

True customer centricity requires an outside-in approach — co-creation is one method for bringing that outside perspective into the experience design process. This webinar will introduce case studies that illustrate different methods of co-creating with customers, stakeholders, colleagues, and business partners and how to build co-creation into an agile development process to create innovative products and experiences that address customers’ wants and needs.

Key takeaways:

  • Learn how to incorporate co-creation in an agile development process.
  • Understand how to choose the right co-creation partners.
  • Understand when and why you use different methods of co-creation to address varying challenges as goals.
  • See examples of how other firms have used various types of co-creation at different points of development to improve customer experiences.

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