Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Values-Based Consumers, Part 2: How To Navigate A Values Strategy

Tuesday, October 24, 2017, 11:00 AM-11:40 AM Eastern time

This call is open to all Technographics clients. Please contact webinar@forrester.com if you are a Technographics client interested in attending this webinar.

Description

Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate how companies like Marks & Spencer, Shinola, and Target have navigated this tricky terrain to build a values-based strategy that wins consumers' hearts and wallets.

Key takeaways:

  • Create meaningful experiences that engage consumers with your brand values.
  • Use emotional storytelling to bring your brand values to life.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and WebEx instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.