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Description
Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate how companies like Marks & Spencer, Shinola, and Target have navigated this tricky terrain to build a values-based strategy that wins consumers' hearts and wallets.
Key takeaways:
- Create meaningful experiences that engage consumers with your brand values.
- Use emotional storytelling to bring your brand values to life.
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