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WEBINAR: Wearables: A New Era Of Mobile Innovation?

ForecastView® And Consumer Technographics®

April 27, 2016

ATTENTION: If you are a Data client and do not have Webinar access, please contact webinar@forrester.com to be registered for this presentation

Description

Wearable devices came to market with much anticipation and speculation. How have consumers received wearable technology, and where is adoption headed over the next five years? In this webinar, we leverage Forrester’s ForecastView and Technographics 360 multimodal research to analyze US online adults’ wearable behaviors and attitudes. A synthesis of industry, behavioral, qualitative, and social listening data, paired with our latest research about consumer technology adoption patterns, will reveal how the wearables trend is expected to change in the future, and why.

Key takeaways:

  • Understand where the future of wearables is headed in the US. 
  • Explore drivers behind what is changing the product mix.
  • Understand behaviors, motivations, and expectations of consumers who are using wearables today.

Vendors mentioned: Apple Watch, FitBit

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