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Description
To remain competitive, firms must continuously grow their ability to take actions that matter at speed and at scale using consumer insights analysis from quantitative and qualitative data, information, and evidence-based knowledge. AI-enabled consumer intelligence (AICI) platforms enable enterprises to leverage insights from data from outside their firm (e.g., social, web, and/or consumer data) and combine it with their own data (e.g., CRM, website) to optimize the experience of their current customers. Further, they look beyond firms’ current customers’ behaviors, needs, and preferences, rapidly delivering actionable insights on emerging trends, outliers, and unexpected shifts or changes in consumer behavior.
Key takeaways:
- Understand decision-making use cases that AICI platforms support.
- Consider how and where in your firm an AICI solution can accelerate value, which based on your needs could include customer experience (CX), customer engagement (including customer care), customer insights (including market research), marketing, innovation, sales, and product development and management.
- What’s next: Learn about drivers and dynamics in the consumer intelligence technology space.
Target audience level: intermediate
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