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Description
We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five years — and ecosystems are the main reason why. Given structural changes in our economy (before and after COVID-19), evolving buying journeys supporting an explosion of B2B marketplaces, the rise of subscription/consumption models, and new trifurcated channel programs that are changing partner conversations from margins to multipliers, B2B marketing professionals are struggling to execute channel marketing at an unprecedented scale and scope.
Key takeaways:
- Learn how B2B marketers can take advantage of ecosystems and pivot channel messaging, content, and campaigns to align with driving intrafirm value creation, leveraging network effects, and incubating partner co-innovation.
- Unpack 10 future trends and walk away with actionable advice on the changing marketing landscape and how to participate, lead, and thrive in ecosystems.
Target audience level: intermediate and advanced
Vendors mentioned: Adobe, Cisco, Dell, HPE, IBM, Oracle, Pegasystems, Salesforce, SAP, Seismic, Sitecore, and others.
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