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Description
Marketing resource management (MRM) is an expansive category of tools that spans financial planning, collaboration, content ideation and production, and brand management. It’s also a category that has changed drastically in recent years, from rigid on-premises solutions to more flexible cloud-based applications that support modern, Agile marketing operations. Join this webinar to learn about the different use cases for MRM, tips on how to evaluate the marketplace, and key lessons from the new Forrester Wave evaluation of MRM solutions.
Key takeaways:
- Understand the four core use cases of MRM.
- Gain some tips and tricks for how to evaluate this expansive market.
- Learn about the key strengths and weaknesses of the companies evaluated in "The Forrester Wave™: Marketing Resource Management, Q1 2020."
Target audience level: beginner and intermediate
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