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Description
Marketers have a plethora of technologies to choose from these days, many of which overlap or provide some redundant functionality. And with limited budgets, choosing which tools to invest in can be a significant challenge. This webinar describes the maturity levels of key marketing technologies and provides recommendations on how to make educated investment decisions.
Key takeaways:
- Take a strategic approach to martech selection — partner with the technology organization.
- Focus on technologies that enable cross-campaign management and divest from single-channel-centric tools.
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