Winning In Patient Engagement: Digital Engagement Starts With Patient Insight

Industries like retail and travel have embraced big data to understand their customers. Healthcare organizations have instead architected data warehouses that never look at the rich, unstructured data that makes those other industries successful in winning, serving, and retaining customers. The result? Today, most doctors make critical decisions about patient care with a fraction of the information available to them because accessing insight is hard to impossible.

As organizations embrace technologies that actually drive meaningful insights to the foreground in patient care and become true data masters, they will better understand their patients (and customers and how to serve them). They will meet their device-hopping, empowered customers' needs when and where they want it in digitally enabled systems of engagement. Patients, families, purchasers of insurance, or even employees expect to be able to connect with their healthcare organizations through digital.

Key takeaways:

• Understand what CRM, health clouds, and cognitive have in common.
• Learn how to pair BT innovation with your digital road map to speed consumer engagement.

Vendors mentioned: Cloudmine, ConnectiveDX, IBM Watson, Salesforce, and SIM Partners.