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Description
2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys; and new direct-to-consumer offerings are accelerating. At the same time, commerce platforms continue to evolve as the cloud and headless architectures overhaul the commerce tech stack. Your commerce success depends on marrying commerce strategy and commerce implementation in a comprehensive transformation program — and the help you receive from a service provider. Come to this session to hear the findings and results from our recent evaluation of the 14 most important commerce service providers.
Key takeaways:
- Learn about the market landscape for commerce experiences and technologies.
- Hear how service providers from consulting, agency, and technology service backgrounds are tackling commerce transformation challenges.
- Investigate the capabilities of 14 major providers.
- Hear Forrester’s recommendations of the “best fit” provider for your scenario.
Target audience level: intermediate
Vendors mentioned: Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL, IBM, Infosys, Tata Consultancy Services (TCS), Tech Mahindra, Valtech, Wipro, and WPP.
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