Your Customers Will Not Download Your App

Few digital professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps simply aren't compelling or convenient enough to outweigh the inhibitors of discovering, downloading, installing, and customizing them. Consumers are, however, spending an increasing number of minutes each month on mobile phones in apps that offer compelling utility or entertainment. That doesn't mean you don't need an app. It means you must develop a mobile strategy that goes beyond owning mobile moments to borrow, rent, and use them from a broader ecosystem of partners.

This Webinar helps digital business strategy professionals understand where their customers are to develop a strategy to borrow, barter for, or buy mobile moments. We explore these topics using Forrester's mobile audience data, our smartphone and tablet behavioral tracking panel in the US.

Agenda:

• How do consumers use mobile apps on their phones?
• Who owns the majority of mobile moments?
• What steps should you take to develop a mobile strategy that goes beyond your own app or website?

Key takeaways:

• Engage customers more effectively on mobile devices.
• Take steps to build a more future-proof mobile strategy.

Vendors mentioned: Alibaba, Amazon, Apple, Facebook, Google, and WeChat