Description

Direct-to-consumer (DTC) companies are making a big splash as they draw customers in with slick creative campaigns and create or improve products based on direct customer feedback. The popularity of some DTC brands highlights a current reality: Consumers are radically open to new value propositions. How should large, enterprise companies respond to the DTC trend? Adopt a direct-to-value mindset.

Key takeaways:

• Learn how DTC brands have redefined what it means to provide value to customers.
• Explore the different models through which brands can deliver value.
• Consider different approaches and levers to build your own direct-to-value strategy.

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