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Description
Digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and $200 million. To define the strategy with business and technology sponsorship, start with a customer journey map. Prioritize the digital touch points and interactions based on customer benefit and business value. Finally, pursue two technology paths simultaneously: 1) Make urgent investments immediately with cloud or software extensions and 2) deliver important agility and long-term benefits with a modern digital experience platform.
Agenda:
- How can you use a customer journey map to prioritize digital interactions?
- What’s the best way to analyze the business impact of each interaction?
- How can you create a roadmap to deliver new functionality quickly while building the digital experience platform for future agility?
Key takeaways:
- Understand the digital interactions in your customer journey.
- Learn the four factors behind digital experience technology strategy.
- Lay the foundation for future agility by choosing the right digital experience technology platform.
Vendors mentioned: Accenture, Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, Paragon, Qubit, Salesforce, SAP hybris, SDL, Sitecore, and Tahzoo.
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