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Description
AI agents and crawlers are already intermediating product discovery and purchase journeys for customers. Marketers have been communicating/amplifying brand values in-market, but these are now also being inferred by AI agents. The result is the business-to-agent (B2A) marketing strategy, where teams must design and continuously manage content that targets machines. In this webinar, we show that to win with a B2A marketing strategy, leaders must influence AI agents by providing clear context, limit inference through content structure, and build trust with verifiable, consistently expressed facts. Organizations must develop “machine advantage” programs to gain competitive advantage in the age of B2A marketing.
Key takeaways:
- Discover the implications of AI agents as a new audience in addition to your human audience.
- Understand the needs of an AI agent.
- Learn how to influence AI agents in the era of B2A marketing with practical tactics.
Target audience level: intermediate
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