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Description
Answer engines such as ChatGPT, Claude, and Perplexity are steadily disrupting shopping journeys. Consumer interactions are transitioning to dynamic commerce — a strategy that combines real-time consumer data and system data to adapt and contextualize unauthenticated experiences for the consumer. This webinar guides digital leaders through the three playbooks that can capture new top-line growth in 2026.
Key takeaways:
- Learn the anatomy of a dynamic product experience record.
- Understand three playbooks that guide dynamic commerce.
- Understand the content and operations tenets to prepare for dynamic commerce correctly.
Target audience level: intermediate
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