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Description
Organizations that prioritize survey metrics as the foundation of their customer experience (CX) efforts often face challenges when initiating improvements and showcasing the value of CX to their organizations. To enhance effectiveness, CX programs can shift towards a strategy that utilizes advanced predictive and prescriptive analytics. These techniques allow organizations to anticipate customer behavior, assess the influence of experience quality on business performance, and prioritize experience enhancements for all customers, not just survey respondents.
Key takeaways:
- Learn how advanced analytics can transform the CX practice from reacting to customer feedback to proactively managing experiences for all customers.
- Discover how CX leaders can drive initiatives to leverage advanced analytic techniques in their organizations.
- Receive a practical approach for implementing advanced analytics to transform the CX practice.
Target audience level: all levels
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