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Description
Nearly two-thirds of sales and marketing professionals say there is a lack of alignment between marketing and sales in their organizations. Yet 82% of company leaders believe that their sales and marketing functions are aligned. That's a big disconnect, and Forrester predicts it's about to get worse.
Join a group of your peers and principal analysts John Arnold and Rick Bradberry to explore why the perception gap is so large and how leaders can build a better partnership between marketing and sales.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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