Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Join this interactive discussion with principal analyst Gina Bhawalkar and fellow customer experience leaders to discuss the powerful role personas can play in creating empathy for customers and guiding smarter decision-making. When done well, personas aren’t just a tool for focusing journey mapping work; they’re an incredibly effective way to align teams on a shared understanding of the customer.
During this session, we’ll discuss:
- How personas help companies align teams and drive customer-obsessed decision-making.
- The seven qualities of effective personas.
- Persona pitfalls to avoid.
Please bring your questions, experience, and perspective to the conversation.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.