Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:Capture The Global eCommerce Opportunity

    eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to...

    • For eBusiness & Channel Strategy Professionals

      Blog:Five Key Trends In Global eCommerce

      Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

      • For eBusiness & Channel Strategy Professionals

        Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

        Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

        • For eBusiness & Channel Strategy Professionals

          Blog:Marketing And Site Features In Brazil’s eCommerce Market

          We just published our third and final report in the Retail eCommerce in Brazil series. We tackled key performance indicators in our first report and team headcount and priorities in our...

          • For eBusiness & Channel Strategy Professionals

            Blog:More Trends in Brazil’s eCommerce Market

            eCommerce in Brazil has gone from an $8 billion market in 2010 to a nearly $20 billion market today.  As the market has grown, eCommerce team sizes have expanded and retailers’ priorities...

            • For eBusiness & Channel Strategy Professionals

              Blog:Global eCommerce Will Shift In 2015

              We just published our predictions report for global eCommerce in which we identify 10 trends and discuss the impact they’ll have on the industry in 2015. We look at key commerce topics...

              • For eBusiness & Channel Strategy Professionals

                Blog:Key Metrics In Brazil’s eCommerce Market

                In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Three Things We've Learned About Emerging eCommerce Markets

                  As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:eCommerce Evolution In Brazil

                    Many brands eyeing Latin American eCommerce markets look first to Brazil, and with good reason. Brazil is Latin America’s largest online retail market by a wide margin and growth rates remain...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Five Global Marketplaces All Brands Must Know

                      Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:eCommerce Evolution in Latin America

                        I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Common Themes Across Three Global eCommerce Markets

                          Over the past few months, I traveled to several different eCommerce- and retail-related conferences, including events in Brazil, China and Colombia. The eCommerce markets in these countries are...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

                            Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Take Your eCommerce Business Global With Our New Playbook

                              eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Three Days Of eCommerce In And Around Shanghai

                                A number of us from Forrester offices inside and outside of China converged on Shanghai for a few days last week for our annual Marketing & Strategy event. The trip proved to be especially timely...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Creating Customer-Centric eBusiness Experiences In China

                                  On March 19th, I’ll be joining several of my colleagues in Shanghai, China for our Summit for Marketing & Strategy Professionals. One of the themes we’ve been exploring recently is...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:More Trends In Emerging eCommerce Markets

                                    In our research, we’ve talked about some of the trends that mark early-stage eCommerce markets. This year I’ve been to a few events to talk about how different eCommerce markets are...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Five Key Online Retail Trends In Latin America

                                      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:The Globalization Of eCommerce In 2014

                                        eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Five Key Online Retail Trends In Asia Pacific

                                          We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Avoiding Missteps When Expanding Internationally

                                            We’ve been having a series of conversations with brands and retailers recently about how to effectively plan for global online expansion. While approaches vary, eBusiness leaders cite similar...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:eCommerce in Brazil Charges Forward

                                              I returned yesterday from a short trip to Brazil - I spoke at eTail in São Paulo on Monday and spent a few days meeting with retailers, vendors and agencies. Some of the takeaways from...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Global eCommerce In The Age Of The Customer

                                                Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Reaching Jet-Setting Shoppers Online

                                                  Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:A Few Thoughts On eCommerce in Argentina

                                                    I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...