Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.


Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

9 results in Blogs

  • Zia Daniell Wigder
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Blog:Four Questions Aspiring Global eCommerce Brands Ask Of Technology Partners

    A growing number of digital business leaders are being tasked with global expansion. Their technology partners play a critical role: eBusiness professionals rely on partners not only to help build...

    • For eBusiness & Channel Strategy Professionals

      Blog:Capture The Global eCommerce Opportunity

      eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to...

      • For eBusiness & Channel Strategy Professionals

        Blog:Five Key Trends In Global eCommerce

        Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

        • For eBusiness & Channel Strategy Professionals

          Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

          Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

          • For eBusiness & Channel Strategy Professionals

            Blog:Marketing And Site Features In Brazil’s eCommerce Market

            We just published our third and final report in the Retail eCommerce in Brazil series. We tackled key performance indicators in our first report and team headcount and priorities in our...

            • For eBusiness & Channel Strategy Professionals

              Blog:More Trends in Brazil’s eCommerce Market

              eCommerce in Brazil has gone from an $8 billion market in 2010 to a nearly $20 billion market today.  As the market has grown, eCommerce team sizes have expanded and retailers’ priorities...

              • For eBusiness & Channel Strategy Professionals

                Blog:Global eCommerce Will Shift In 2015

                We just published our predictions report for global eCommerce in which we identify 10 trends and discuss the impact they’ll have on the industry in 2015. We look at key commerce topics...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Key Metrics In Brazil’s eCommerce Market

                  In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Three Things We've Learned About Emerging eCommerce Markets

                    As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...