Trends Report

2012 Canadian Bank Digital Sales Rankings

September 6th, 2012
With contributors:
Carrie Johnson , Brad Strothkamp , Douglas Roberge

Summary

This is one of two reports that detail the findings from Forrester's annual ranking of the digital sales offerings of the 12 largest banks in North America. The report covers six major Canadian banks and looks at the quality of the research and application process for checking accounts. The review covers both usability and functionality aspects, including navigation, presentation, merchandising, and online application. This document provides eBusiness and channel strategy professionals with an assessment of today's top banks in selling checking accounts and outlines state-of-the-art best practices in selling financial products.

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