Best Practice Report

2016 Singapore Mobile Banking Functionality Benchmark

DBS Bank Maintains The Top Spot In Our Review Of Singaporean Banks' Mobile Services

July 6th, 2016
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
With contributors:
Frederic Giron , Aurelie L'Hostis , Benjamin Ensor , Alex Causey , Erna Esa , Bill Nagel

Summary

We used our 40-criteria based Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of three retail banks in Singapore: DBS Bank, OCBC Bank, and United Overseas Bank. While all three provide a variety of account information on a wide range of devices, DBS has emerged at the top with more extensive account and money management tools and marketing and sales features. This report helps eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and improve their mobile banking services.

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