Trends Report

Getting Help With Customer Journey Maps

Key Factors When Looking For A Journey Mapping Service Or Tool

December 12th, 2014
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
With contributors:
John Dalton , Corey Stearns

Summary

Companies use journey maps for both tactical and strategic purposes. But they struggle to get the best results when they don't have the right insights, skills, and tools. Consultancies, agencies, user experience specialists, and software providers rush onto the scene with services and tools that help companies get the most out of their journey mapping efforts. But there is no one-size-fits-all. This report explores the key factors that customer experience professionals must consider when looking to take journey mapping to the next level.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.