Report

Add Sponsored Conversations To Your Toolbox

Why You Should Pay Bloggers To Talk About Your Brand
March 2nd, 2009
With Contributors:
Jeremiah Owyang
Thomas Cummings
Jennifer Wise
and Josh Bernoff

Summary

Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public r

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