Report

B2B Lead Management Automation Market Overview

Multiple Vendor Choices And Confusing Claims Slow Adoption
September 22nd, 2009
With Contributors:
Suresh Vittal
Peter Burris
and Zachary Reiss-Davis

Summary

Lead management automation (LMA) requires a degree of process maturity many business-to-business (B2B) firms don't possess, resulting in underachievement by vendors and users alike. Yet, the benefits of adopting LMA are clear: B2B marketers that successfu

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