Brand Spotlight, 2020: Six Brands Shine In The Most Challenging Of Years

December 8th, 2020
With Contributors:
Lexie Lawhon
and Rachel Birrell


In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six "brands" occupied the spotlight. Four were traditional commercial brands: TikTok, Walmart, White Claw, and Lululemon. Two nontraditional "brands" also made their

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.