Trends Report

Brief: Boosting Channel Partner Engagement

Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

January 5th, 2015
With contributors:
Peter O'Neill , Jacob Milender

Summary

Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and productivity. Yet channel partner engagement is flagging. For example, partner portal utilization in the tech industry hovers abysmally in the low teens. This report for eBusiness & channel strategy professionals identifies inhibitors to partners' use of partner portals and key actions to boost partner engagement.

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