Trends Report

Business Intelligence (BI) Polishes Its Crystal Ball

IBM's SPSS Deal Nudges Analytics Industry Toward Deeper Predictive Focus

August 18th, 2009
LO
Leslie Owens
JK
James Kobielus
With contributors:
R "Ray" Wang , Holger Kisker, Ph.D. , Rob Karel

Summary

Enterprise strategic, tactical, and operational decision-makers want to understand past and present activity but also anticipate the future to avoid being blindsided by seemingly hidden events. How do companies build a competitive "crystal ball"? They use advanced analytics applications integrated into their business intelligence (BI) applications and enterprise data warehousing (EDW) platforms. Many enterprises deploy siloed traditional BI and advanced analytics environments through fragmented, departmental, and tactical initiatives. In addition, vendors typically offer spotty or nonexistent integration among advanced analytics and BI solutions. But large BI vendors are pulling together deeper advanced analytics strategies — a trend strongly confirmed by IBM's recently announced plan to acquire SPSS. Forrester believes this strategic trend will continue, and will benefit business process and application (BP&A) and information and knowledge management (I&KM) professionals seeking to build integrated traditional and advanced (predictive) BI applications.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.