Despite the fact that organizations initiate most technology projects to meet business goals, project teams find it difficult to engage business stakeholders at the right times and in the r ight combinations to participate adequately in those projects. Conflicting priorities and failure to recognize business roles on technology projects hinder the business from becoming an integrated part of the project team, but projects won't succeed without the business as a core component of the team. By understanding and defining business roles on business technology projects, planning early for business participation, and working to create an integrated BT team, app dev leaders can drive better outcomes and improved relationships.