Report

Capturing The Hearts And Wallets Of European Online Video Gamers

Consumer Product Strategists Need To Push Online Elements To Drive Revenues

June 20th, 2008
With contributors:
Michelle de Lussanet, Laura Wiramihardja

Summary

Playing video games on a PC, console, and/or mobile device draws in almost three-quarters of online Europeans. The PC continues to be the most popular choice, although its devotees' spending on games lags significantly when compared with that of console owners. As we approach maturity for the next-generation consoles and a crossroads for PC gaming, consumer product strategists at console manufacturers and game companies need to promote online play to both existing owners and prospective buyers to drive further revenues.

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