Case Study

Case Study: Mint.com Grows Its Business Using Game Mechanics

January 26th, 2012
ES
Elizabeth Shaw
With contributors:
Emily Riley , Jennifer Wise , Sarah Takvorian

Summary

Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including challenges, progress bars, and alerts — more than 75% of Mint users now log in daily or more frequently. This case study explores how the money management website "gamified" consumer finances to create a stickier, more profitable website.

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