Trends Report

Digital Business Design Is The New Integration

Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

November 8th, 2012
Randy Heffner
With contributors:
Jost Hoppermann , Mike Gilpin , Rachel Brown


Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point solutions in the cloud. Traditional enterprise application integration (EAI) technology helps, but its primary design focus is on technical connections, not your business. AD&D teams can deliver more business value by refocusing integration strategy on the real goal: building a coherent business that can change quickly to achieve and sustain excellent outcomes. This report, as part of Forrester's business applications playbook, describes Forrester's vision for digital business design — an approach to integration that centers first on sustainable business outcomes and agility, unifying across application silos rather than merely making it easier to live with them. With digital business design, AD&D professionals can connect integration strategy directly to the current and future success of their business.

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