Vision Report

Don’t Let FOMO Dictate Your Metaverse Strategy

Use Forrester’s POST Methodology To Make Smart Consumer Technology Decisions

November 7th, 2022
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Taylor Hansen , Connor Weathers

Summary

In the face of both competition and economic uncertainty, companies are grappling with what they must do — if anything at this point — vis-à-vis their approach to the metaverse. The bottom line: There is no metaverse — nor is there strong consumer demand for metaverse precursor experiences. Today’s virtual online immersive gaming and entertainment platforms offer brands access to relatively few customers compared with large social media or messaging platforms. And a host of inhibitors will limit short-term adoption and usage by new consumers. This report helps companies start to build a strategy to address internal demands to adopt this shiny new thing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.