Trends Report

Europeans' Social Networking Use Accelerates

August 12th, 2009
With contributors:
Emily Riley , Thomas Cummings , Jennifer Wise

Summary

While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis, and in some countries, such as the Netherlands, this is as high as 74%. However, penetration of social activities remains very different across the different countries in Europe.

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With
Emily Riley
Thomas Cummings
and Jennifer Wise