Trends Report

Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

November 11th, 2010
Augie Ray
With contributors:
Emily Riley , Jennifer Wise


It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.

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