Report

How To Measure Value For Customer

Identify The Value Drivers That Matter And Define Metrics To Measure Performance
September 10th, 2020
With Contributors:
TJ Keitt
Brian Mukasa
and Karen Traikovich

Summary

This report gives guidance to customer experience (CX) pros on how to find key drivers across all four dimensions of value, decide how to measure the value drivers, and prioritize and close value gaps.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.