How To Select The Right CX Beacon Metric

Be Thoughtful When Selecting Your North Star To Guide Your Organization To Improved CX
August 2nd, 2021
With Contributors:
Brian Mukasa
and Shayna Neuburg


This report provides CX pros with a 10-criterion tool to assess each potential beacon metric for alignment with company goals, contribution to improving CX, acceptance from customers, appeal to stakeholders, practicability, and ease of benchmarking.

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