Trends Report

How To Staff For Social Computing

Two Key Hires: A Social Computing Strategist And A Community Manager

February 28th, 2008
JO
Jeremiah Owyang
With contributors:
Scott Wright , Josh Bernoff

Summary

Don't try to build and run social applications without the right staff. We've identified two key new roles needed for success: 1) the Social Computing strategist, who'll lead the internal charge, and 2) the community manager, an external customer advocate. Working in tandem, these roles will align Social Computing programs with the business and ensure that community members are happy. Management should agree upon goals and then give the team latitude to get the job done —including embracing mistakes as new programs are tested out.

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